Explicit veg

Im all for some sexual messaging in advertising, when done right visually. When an ad elicits sex, it can be very tasteful and appealing.  Today I came across these print ads for The Voir Restaurant Guide in Quebec.

melons sweet_potato voir_18ans_poireau

Is this right? Creative maybe, but something just doesn’t fit for me. The copy is good, and I can’t help but salute the idea – ‘We’re happy to get Quebecers salivating for 18 years’. Its probably the English in me that shies away from something wholesome (veg) becoming quite so saucy. It did make me laugh though, and Canadians must not be shy of something a little more than Georgia O’Keefe esque. But a sweet potato as a vagina? Odd.

See the whole thing here

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