Recently my me my and my group for Creative Strategy went on an ethnographic trip to Winchester, in order to get under the skin of some British Eccentics and their surroundings. I found out from this how much I like Winchester (despite me saying I don’t due to my friend, also in my group, chatting about it nonstop because it’s her hometown – you know who you are), it’s a beautiful town full of history, architecture and quirky little places and objects. I also realised the importance of Ethnography, what it can do and how it can help you find that insight you’ve been looking for.

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