ABSOLUTly London

Gorillaz artist Jamie Hewlett is the latest talent to grace the ABSOLUT Vodka bottle. The artwork depicts London characters such as mods and dickens in the Gorillaz style. Brilliant connection that advertises both the brand and the band. Although I don’t tend to drink this particular vodka due to funding, I love the brand. ABSOLUT art is an amazing creative with so much scope. They’re running a digital campaign and instagram competition alongside the Hewlett limited edition bottle, which only will be available in Selfriges and Harvey Nichols come the 1st of march. Upmarket and cool.

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